A Christian leadership coach we work with is launching her first eight-week group program in October. Two 1:1 clients had already asked for something less expensive, and a colleague she trusts told her the cohort model is where 2026 is going. She sat down to write the page and got stuck. Her existing services page has one long section per offering, and a cohort didn't fit the format.
That is a common moment right now. Faith-based coaches are adding a group program, a community, or a cohort to what used to be a 1:1-only practice. The instinct is to bolt a new bullet onto the existing services page. The result is a page that reads like a discounted version of the private work — which is not what a group program is, and not what the reader is deciding about.
A group program page is answering different questions than a 1:1 page. It is not is this coach right for me — a person already believes that, or they would not be there. It is am I willing to do this alongside eleven strangers?
That is the whole reason the page exists.
So the page has to name the room. Who is likely to be in the cohort, phrased specifically enough that the reader can picture one of them. A cohort of "Christian women in transition" is a nice sentence and reveals nothing. A cohort of "eight to twelve women who have said yes to a new role, a new church, or a new season in the last six months" tells someone whether they belong.
It has to say what happens when the group meets. Not a curriculum outline — a rhythm. Sixty minutes together on Tuesday evenings. Ten minutes of Scripture, forty of coaching, ten of prayer. Whatever the true shape is, spell it out. The reader is trying to imagine their calendar, not their transformation.
And it has to name the trade honestly. A group program is cheaper per hour than 1:1, and slower per person. Both are true. A faith-based coach who says so on the page is doing the group work before the group even meets.
If you are rewriting a services page around a fall cohort and want a second set of eyes on it before it goes live, we help faith-based coaches shape pages like this one.