Almost every faith-based coach we work with pushes back on the same suggestion. They will happily rewrite their services page, add a case study, tighten their contact form — but the moment we ask about naming a number on the site, the room gets quiet.
The reasoning is always some version of the same thing. We do not want money to be the first conversation. Every client is different. What if someone can afford it and hires me for the wrong reason?
All fair. And also: the person on the other side of the screen has been trained by a decade of "book a call to learn more" pages to assume the number is being hidden because it will hurt.
A single line of pricing — not a full menu, just a floor and a ceiling — changes the temperature of the whole page. Something like:
Most clients invest between $450 and $900 per month for a three-month engagement. If that range is not workable for your season, I keep a short list of coaches at other price points and am glad to make an introduction.
Three things happen when that paragraph goes up.
The first is that the wrong-fit inquiries drop. Not to zero, but noticeably. People who were going to hit the form only to be surprised on the discovery call quietly self-select out, which gives you back the hours you would have spent on those calls.
The second is that the right-fit inquiries get warmer. A prospect who reads the number, sits with it for a few minutes, and still fills out the form is a very different lead than one who is bracing for a surprise.
The third — and this is the one coaches consistently underestimate — is that publishing a range signals something about how you handle money in general. In a corner of the industry where sales pages routinely hide the price behind three-step funnels, quiet transparency reads as integrity. Which is, of course, exactly what a discerning Christian client is scanning for.
If your services page still ends with "contact for pricing" and your calendar has more discovery calls than closes, this is a small edit worth trying. We are glad to help you word the range in a way that fits your practice and your convictions. Tell us a little about how you work and we will take a look.