Somewhere between "Book a Call" and the calendar embed, most faith-based service pages leave one thing off: a paragraph naming who the work is not for. It feels rude to write. It is one of the kindest things you can put on the page.
Every wrong-fit inquiry costs both sides something. An hour on a discovery call, a few emails back and forth, then the awkward "we're not quite the right fit" note that neither of you wanted to write. Multiply that by a busy month and it adds up to real hours of work — and real energy the right client should have received.
What the section actually says
Two or three sentences. Concrete, not vague.
"This is probably not the right fit if you're looking for the cheapest option, or if you need something launched inside two weeks. We move deliberately, and our pricing reflects that."
"We are not the right counselor if you're looking for someone who avoids talking about faith when it matters. We do — gently, and only when it is welcome — but we do."
"Coaching with us won't be a fit if you're hoping for a fixed program you can follow on autopilot. Our work is conversational, and it asks something of the person on the other side."
Notice what these do. They are not humble-brags dressed up as filters ("we're not for you if you don't want the best"). They name a real dimension — pace, price, faith, structure — where honest people disagree. The right clients read it and lean in. The wrong ones self-select out before you ever meet.
Where to put it
Right above the booking button. Not the footer, not a separate FAQ page. The whole point is that the person sees it in the same breath as the invitation to book. If they still click, both of you know a little more about why.
There is a spiritual grain to this too. A faith-driven business is not called to fill the calendar — it is called to do the work well for the people it can actually serve. A short paragraph of honesty on the services page is a quiet way to honor both.
If you would like help sharpening yours, we would be glad to take a look.